Marketing Your Anesthesia Group
Posted by Michael Sigman on Tue, Aug 03, 2010 @ 05:32 PM
How do we increase our case load, and increase our revenue? How do we expand our coverage to nearby hospitals and surgery centers? How doe we maximize reimbursement on our anesthesia billing cases?
While these are all very important questions, there are few items that need to be answered first.
Who is my customer, and what do they want?
They are two simple questions, but you would be amazed how many people get it wrong. Knowing these key pieces of information gives you power to create powerful and lasting competitive advantages. This information will lead to increased opportunnity and eventually the ability to demand a premium for your services.
In the world of Anesthesia services, while delivering quality care to the patient is the top priority for any anesthesia group, with a few exceptions, the customer is usually the surgeons or hospital administration. Knowing this greatly effects the message that your are supplying and helps to determine your points of differentiation in the market place.